Advertisements are all around us. At best they are designed to highlight the best features of a product while hiding the less desirable ones. At worse they outright deceive.
Sometimes in our desire to see others saved, we can do that with the message of Jesus as well. We want people to know that salvation is free, and it is. But just because it is free, does not mean it doesn't require something of us.
Jesus said,
"Whoever wants to be my disciple must deny themselves and take up their cross and follow me. For whoever wants to save their life will lose it, but whoever loses their life for me will find it. What good will it be for someone to gain the whole world, yet forfeit their soul? Or what can anyone give in exchange for their soul? For the Son of Man is going to come in his Father's glory with his angels, and then he will reward each person according to what they have done." Matthew 16:24-27
I really don't have anything to add to that this morning. Jesus said it all right there.
What does it cost to follow the Lord? Everything.
